Tech Wizardry

Businesses are only as effective as the technology that powers them.
At Boolean Digital Studio the magic happens in that space between the digital experiences that build brand loyalty and the customer experiences that reward them.
With Boolean, you have access to the most complete portfolio of tech capabilities for business, whether it’s tools for building your own models or pre-built applications to accelerate time to value.

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about boolean digital studio
boolean digital studio

Who We Are

We create and use technology in ways that enhance our ability to connect with people as people - improving lives by creating shared value between brands and consumers.
We are a Cyberverse Company that combines AI technology, advanced omnichannel solutions, data-driven intelligence and programmatic expertise to transform your IT investments into real business outcomes.
We love what we do, and we do it well.

98%

UX Design

90%

Research

85%

Consulting

80%

Applications

forte Our Power

Optimized portal and the right technologies to drive business can change everything, and our team makes it happen from scratch to screen. Its like having a Head of Technology in your pocket.

boolean internet of things

Internet of Things

We deliver robust, secure IoT solutions that comply with all major industry standards. Our IoT team is in the loop about all types of communication and network protocols, hardware interfaces, and sensors. Powered with custom business intelligence algorithms, our tools help improve decision-making.

boolean SaaS applications

SaaS Integration Platforms

We can customise with point-and-click ease, making the weeks or months it takes to update traditional business software seem hopelessly old fashioned. Its the "third wave" in software adoption: SaaS moving beyond standalone software functionality to become a platform for mission-critical applications.

boolean digital marketing

Digital Marketing

The team is constantly evaluating the full spectrum of digital platforms to determine where target audiences may be underpriced to reach. From chalking out the core brand values, to inclusive visual identities, we conceptualize the character of your brand while also ensuring brand engagement.

boolean web development

Web Engineering

We help our customers embrace the mobile-centric web reality and transform legacy systems into modern cross-platform applications. When it comes to designing, and running sophisticated web systems, our agency prioritizes fault tolerance, transaction throughput, scalability, and app availability.

boolean cyber security

Cyber Defence

Cyber defence services aim at assessing and improving the protection of applications and networks. Boolean offers end-to-end information security services from IT security consulting to pentesting and enhancing cybersecurity posture to reduce risks and minimize consequences of cyberattacks.

boolean email chat support

Omnichannel Experience

We offer cost-effective onmichannel support services to assist you with expanding your market reach, increasing your visitors' volume, and minimizing the visitor dropouts from your website. You cannot see an increase in customer satisfaction, if you just send auto-responses and no follow-ups.

George Boole

He (2 November 1815 – 8 December 1864) was an English mathematician, philosopher, and logician. He worked in the fields of differential equations and algebraic logic, and is best known as the author of The Laws of Thought (1854) which contains Boolean Algebra. He was awarded the Keith Medal by the Royal Society of Edinburgh in 1855 and was elected a Fellow of the Royal Society (FRS) in 1857. Boole is the father of the branch of algebra known as Boolean Algebra. The keyword Bool represents a Boolean datatype in many programming languages. Boolean logic is credited with laying the foundations for the information age.

Boole maintained that:
No general method for the solution of questions in the theory of probabilities can be established which does not explicitly recognise, not only the special numerical bases of the science, but also those universal laws of thought which are the basis of all reasoning, and which, whatever they may be as to their essence, are at least mathematical as to their form.

George Boole

founding members The Team

Founded by STEM nerds, we're a global team of craft-obsessed people who know if we don’t rethink everything, we change nothing.

shivanshu bhardwaj

Shivanshu

President | Co-Founder

Responsible for smooth running of the business and overseeing Boolean's relationship with existing clients, fostering new client-relations in both domestic and global markets. He understands that mission-focused organizations do more to improve life than most people realize. These organizations deserve the smartest support we can give. That’s why, in his role as President, his focus is introducing the world to us Booleazens.

tushar sen

Tushar

CEO | Co-Founder

Responsible for overseeing the company’s global growth, culture and innovation, and ensuring Boolean delivers on its mission to make brands more valuable to the world. He’s equally dedicated to the professional and personal growth of Booleazens. As a technical savant and savvy communicator, he’s the perfect person to direct the technology on which our clients build their digital identities. Word of caution: His effervescence is highly contagious.

playbook is a 3 day-long annual event that witnesses the best minds in India competing, collaborating and brainstorming on subjects far in future. The festival’s purpose is to showcase how tech is transforming both business and society by driving important conversations around transformation, diversity and innovation. Our annual Fellowship Summit and WIT Scholarship felicitation takes place here along with our annual hackathon.

playbook provides the tech eco-system with a platform to come together to drive change. Our mission is to build a better, more inclusive, digital world by gathering the world’s most inspirational founders, global leaders, senior investors and rising stars to collaborate and discuss the vital role of technology on society. The international programme will be streamed LIVE on Youtube, Twitter and Facebook. Stay Tuned!

Boolean Playbook

Boolean Fellowship

Fellowship Summit

Boolean offers $15,000 annual stipend to the selected fellows every year.

Boolean Women in India Technology Scholarship

WIT Scholarship

Indian women pursuing ME/MTech in India are eligible to apply.

Boolean Hackathon

Hackathon

HACQuest is held annually for all tech enthusiasts, strategists and coding wizards.

research Innovation Labs

Boolean Innovation Labs

We’re at a unique moment in time. Computing has never mattered more to the world than it does now. Nearly every aspect of our lives is impacted by computers in ways unimaginable just a few generations ago. You’re likely reading this on a device that is orders of magnitude more powerful than the computers that sent first astronauts to the Moon.

Imagine. Explore. Invent.

We see it as our duty to catalyze scientific progress by taking the cutting-edge technologies we’re working on, scaling them, and deploying them with partners across every industry and field of study. Our goal is to be the engine of change for our partners, and the world at large.

We’re relentlessly curious about all the ways that computing can change the world. We’re currently obsessed with advancing the state of the art in computing, and defining the future of data science. The confluence of the technologies we’re building represent a step change in computing that will surpass anything we’ve seen before. Together, they can exponentially alter the speed and scale at which we can uncover solutions to complex problems.

visit lab
Boolean Innovation Labs

culture & values Global Community

Boolean Digital Studio LLP

At Boolean®, you’ll have the opportunity to work with great people, tackle big challenges and make a real impact, wherever you work—while being your unique, authentic self. From our holistic benefits to our commitment to diversity to our personalized approach to flexibility, we focus on building an inclusive environment that’s welcoming for everyone who works at Boolean®.

We empower people here to connect with each other, build community, and do work that is meaningful for them, for Boolean®, and for the people who use our apps and technologies. We know there’s no one-size-fits-all approach to flexibility that allows everyone to manage work and life, which is why we provide multiple flexible work options to help employees do their best work. Our philosophy of everyday flexibility allows people and teams to determine patterns of work, collaboration, and connection that work best for them.

At Boolean® we are driven by our 6 core values -

boolean innovation
Innovation
boolean client delight
Client Delight
boolean transparency
Transparency
boolean excellence
Excellence
boolean collaboration
Collaboration
boolean diversity
Diversity

work with us We are Hiring

Web is where people discover, engage, and talk to brands, so we have assembled a team of tech-templars to turn heads (of users likely to covert) and start a conversation (about how awesome you are). Our people aren't just our greatest asset; they're family. We live and breathe emerging tech, and we are always growing.


If you're looking to work with the most-loved tech company in India then visit our Careers Portal




FAQ

Boolean® is a Cyberverse Company that offers the most powerful off-the-shelf and custom capabilities for brands to reach and influence customers and prospects.
Our full service technology offering is defined by an approach to strategy, analytics, and experience grounded in data and dedicated to delivering value through :

DevOps: Boolean® provides a set of flexible services designed to enable companies to more rapidly and reliably build and deliver products. We simplify provisioning and managing infrastructure, deploying application code, automating software releases, and monitoring your application and infrastructure performance.

Analytics: Companies rely on analytics to help them make fast, data-driven decisions, grow revenue, establish new business models, provide great customer experiences, empower employees and gain a competitive edge. Our AI and ML analytics can detect patterns, find outliers, and make connections in Big Data much faster and with far more accuracy than was previously possible.

Integration: The integration may be simple, such as an extension of the core functionality with third-party features and functions or industry-specific add-ons designed to work seamlessly with the primary system. Our API platforms in modern technology stacks provide the framework for simple, scalable, and secure access to other cloud or on-premise systems.

Reaching a customer service department should be easy, but that’s not always the case, and it leaves customers feeling irritated before even connecting with the brand. When they do connect with a brand, it's not always productive. They might start off with a bot. When that bot can’t help, they’re transferred to a human who asks the same questions they just answered. Herein lies the problem. In our personal lives, we can send images while we text and talk, and even participate in multiperson video conversations from the same device. Why is customer service so different?

Customer experience (CX) is more important than ever. The Global State of Customer Experience report states that “three-quarters of consumers switch to a brand competitor after just one bad experience,” underscoring that the CX you deliver is critical to success. In short, if you’re complacent about CX, you’re going to struggle.

Many people say omnichannel when they really mean multichannel. I don’t want to be a nitpicker, but the difference matters.

Customers use multiple communication channels to interact with your brand. One report noted that 86% of consumers expect you to recognize them across channels. They may choose from an in-store service desk, email, phone calls, in-app chat, chatbots, text messages, social media, live chat or even a self-service knowledge base. Omnichannel customer support is offering seamless customer service across all touchpoints. 

This is why omnichannel matters. People want to experience brands the way they experience communicating with friends and family: easy, on any channel (or every channel) and as fast as they want it to be.

Unfortunately, much of the business world is still stuck in the multichannel phase; many companies are still utilizing cumbersome, inflexible, on-premises technology and lack the knowledge/trust of a cloud contact center. But it’s really not optional to offer just one or two communication mediums any longer The time for brands to figure this out is now — or never.

Our omnichannel support CURSOR incorporates AI and natural language processing, enabling chatbots to learn over time with each interaction and dramatically increasing your organization’s ability to solve complex issues through automation – in addition to the human interaction customers still expect. AI-powered agent assistance can even use chat histories and insights to help coach human sales agents and improve their close rates and overall performance.

As machines increasingly complement human labor in the workplace, we will all need to adjust to reap the benefits.

Automation and artificial intelligence (AI) are transforming businesses and will contribute to economic growth via contributions to productivity. They will also help address “moonshot” societal challenges in areas from health to climate change.

While we believe there will be enough work to go around (barring extreme scenarios), society will need to grapple with significant workforce transitions and dislocation. Workers will need to acquire new skills and adapt to the increasingly capable machines alongside them in the workplace. They may have to move from declining occupations to growing and, in some cases, new occupations.

Beyond traditional industrial automation and advanced robots, new generations of more capable autonomous systems are appearing in environments ranging from autonomous vehicles on roads to automated check-outs in grocery stores. Much of this progress has been driven by improvements in systems and components, including mechanics, sensors and software. AI has made especially large strides in recent years, as machine-learning algorithms have become more sophisticated and made use of huge increases in computing power and of the exponential growth in data available to train them.

These technologies are already generating value in various products and services, and companies across sectors use them in an array of processes to personalize product recommendations, find anomalies in production, identify fraudulent transactions, and more. The latest generation of AI advances, including techniques that address classification, estimation, and clustering problems, promises significantly more value still. An analysis we conducted of several hundred AI use cases found that the most advanced deep learning techniques deploying artificial neural networks could account for as much as $3.5 trillion to $5.8 trillion in annual value, or 40 percent of the value created by all analytics techniques.

Our research suggests that, around 3 percent of the global workforce will need to change occupational categories by 2030, though scenarios range from about 0 to 14 percent. Some of these shifts will happen within companies and sectors, but many will occur across sectors and even geographies.

As intelligent machines and software are integrated more deeply into the workplace, workflows and workspaces will continue to evolve to enable humans and machines to work together.

We built our own AI technology called Transcendence to help our clients extract the most value from their investments. Our in-house AI experts apply customizable algorithmic models that optimize programmatic campaigns and engineer stronger outcomes.

Data Fabric Architecture is Key to Modernizing Data Management and Integration.

Data management agility has become a mission-critical priority for organizations in an increasingly diverse, distributed, and complex environment. To reduce human errors and overall costs, data and analytics (D&A) leaders need to look beyond traditional data management practices and shift toward modern solutions like AI-enabled data integration.

Gartner defines data fabric as a design concept that serves as an integrated layer (fabric) of data and connecting processes. A data fabric utilizes continuous analytics over existing, discoverable and inferenced metadata assets to support the design, deployment and utilization of integrated and reusable data across all environments, including hybrid and multi-cloud platforms.

Data fabric leverages both human and machine capabilities to access data in place or support its consolidation where appropriate. It continuously identifies and connects data from disparate applications to discover unique, business-relevant relationships between the available data points. The insight supports re-engineered decision-making, providing more value through rapid access and comprehension than traditional data management practices.

For example, a supply chain leader using a data fabric can add newly encountered data assets to known relationships between supplier delays and production delays more rapidly, and improve decisions with the new data (or for new suppliers or new customers).

We're always looking to develop relationships and meet new prospective employees. If we're not actively hiring at a given time, we're still working to build up our talent bench.
For more information please visit our Careers Portal .
Yes. We do have internship and other programs for students. Do visit the BOOTH section of our website.
Placement officers can register on our BOOTH page to invite us to their campuses.

On the surface, we typically work with both B2B and B2C companies with an IT spending budget greater than $25 million. But the companies we have the best relationships with are those that have positioned themselves as industry leaders through traditional marketing methods and are now ready to take marketing in a “new direction” by employing digital and inbound marketing strategies.

It is also helpful when a company understands the methods and resources necessary to achieve success online. To truly implement digital marketing requires the expertise of several team members. Many times, the companies we work with are looking to build an internal marketing department. They are considering hiring two or more internal employees to support content marketing, SEO, demand generation and marketing automation. While that might be the ultimate goal, in the meantime, both sides know Boolean has a faster, lower-cost alternative for doing many of those things compared to adding several new employees—at least in the first 12 to 24 months.

Digital marketing also requires several digital platforms, including a content management system to host your website, blogs and gated resources; customer relationship management software to manage interactions with prospects and customers; a search engine optimization tool; graphic design platform; demand generation or social media ad platforms; a project management system—just to name a few. At Boolean, we have several tools we recommend after years of experience and experimentation. Working with companies that trust us to utilize the tools we need to get the job done and garner the results they want always creates a bountiful relationship.

One of the biggest challenges that we see, and this is feedback we get from customers, is how hard it is to identify the real threats. Businesses don't really know what constitutes a threat and whether it's going to affect them. Moreover, they don’t understand the implications. Businesses don't have the required experience in physical security, ransomware, or anti-malware. And beyond technology, businesses often forget that cybersecurity begins in the real world with people and processes.

Almost half (48%) of US CEOs surveyed plan to increase their investments in cybersecurity and data privacy by up to 9% over the next three years, and 30% plan to increase investments by 10% or more. Importantly, 42% ranked cyber and data privacy second among 11 areas of impact and value that they said they should do more to measure threats.

This continues a trend we’ve seen among C-suite executives: reallocating investments into cyber and privacy as companies raise their digital ambitions.

After years of escalating worry about cyber threats posing the most significant risk to their growth, US CEOs are finally putting resources behind better management of cyber risks. In the latest survey, 71% of US CEOs said they are “extremely concerned” about cyber threats—ahead of pandemics and other health crises (46%).

But CEOs can improve their cybersecurity posture while controlling costs. They can empower their chief security officers to make a difference. The challenge with security is that you have to constantly tinker and make provisions to protect the business. A qualified individual within in the business is important, but responsibility can’t just rest with them. If several touch points don’t exist across all aspects of people, process and technology, and access isn’t available to market leading security vendors, it’s not possible to have the necessary information on which to act.

One thing we try to do with our customers is have them think about cyber and information security as a selling point. I.e, if an organisation has laid the foundations by going through a Cyber Essentials course and associated examinations, it's a really good selling point, and something that should be promoted to customers.

Here is how we differentiate Boolean:

01 — Bespoke solutions
We build marketing solutions that are as personalized to your business as the experiences we craft for your customers.

02 — A partnership platform
Not just a vendor, we integrate our experts within our clients' internal teams to ensure measurable, meaningful results.

03 — Industry-leading customer insights
We understand your customers and what inspires them to engage and transact.

04 — Deep media expertise
We were born as a cyberverse company and we've spent 20 hours everyday optimizing these services to support growth.

05 — A culture of growth
We are dedicated to delivering results not only for our clients, but for our employees as well -an attitude that is infused in everything we do.

We want to work with companies that are doing good in the world, which has several different definitions. It can be the medical manufacturer that helps physicians perform better surgeries, the tech company creating software to keep lone workers safe, the manufacturer that is creating innovative ways to conserve water or the healthcare system that is not only saving lives but creating hundreds of jobs in the community.

This sets us apart from many other cyberverse companies that, in order to grow, will work with just about any brand willing to hire them. Those agencies most often apply a stock formula of tactics from a menu of services.

The Boolean Post
Volume MMXXII - Noida, IN - Price(less)
Hackathon 2023 opening soon for registrations

Team HACQuest

HACQuest is an international hackathon for coders, scientists, designers, storytellers, makers, builders, technologists, and others in cities around the world, where teams engage Boolean's free resources to address real-world problems in the digital / computing space.

HACQuest is soon opening for registrations, you'd need to read the instructions carefully before resgistering for the event. The registration process is open from Jaunary 1, 2023 till January 31, 2023. Among those who register, we will select participants who will take part in the hackathon and volunteers who will support the event. Results will be announced in February 2023, selected persons shall receive mails.

Top 10 IIT Kanpur Business Leaders 2021

by CEO INSIGHTS MAGAZINE

CEO Insights is a monthly business magazine for CEOs, C-Suite Executives and other decision makers in India. Our 1st annual edition showcasing "IIT Kanpur Alumni Business Leaders" from diverse fields, spanning business & technology to politics & modern law, contributing unique insights and experiences to the Industry. Our In house Market Research and Editorial team along with "C" level Executives from various industries have analyzed more than 120+ Business Leaders, and Tushar Sen from Boolean Digital Studio has been shortlisted to be featured among the Top 10 list.

You can download and read the exclusive interview of Tushar Sen in the December 2021 Issue of the magazine - Read Now

Boolean News

portfolio Ensemble Clientele

  • Boolean Clientele KPMG
  • Boolean Clientele Airbus
  • Boolean Clientele Pizza Hut
  • Boolean Clientele Asia Bank
  • Boolean Clientele UN
  • Boolean Clientele Dominos Pizza
  • Boolean Clientele KFC
  • TBoolean Clientele Adidas

ready when you are Let's Connect

We're working hard Monday through Friday, starting bright-n-early with a cup of lightly creamed coffee
We prefer email, but feel free to give us a ring for good measure.